Successful web push notifications can get up to 2X the click-through rate of your blog posts than emails.
If you analyze properly, you will be able to know that the clicks coming through a web push notification is higher than that of emails you sent.
They are the most effective way to boost your user engagement through desktop, mobile, mac, and also iOS. So, let me explain a couple of things about web push notifications in a nutshell.
- What is Web Push Notifications?
- How A Web Push Notification Works?
- Benefits of using Web Push Notifications
- List Of 5 Best Free Web Push Notifications Tools For your blogs
- 1. OneSignal
- 2. Webpushr
- 3. PushEngage
- 4. PushAlart
- 5. Notix
- Web vs Mobile Push Notifications: Which Is Better?
What is Web Push Notifications?
Web push notifications are notifications that can be sent to a user via desktop web and mobile web in real-time. The notifications are sent even if the subscriber is not present on your website. Web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open regardless of whether or not the user is on the website.
This is an entirely permission-based engagement where you initially ask your visitors whether they would like to receive notifications from your website/brand or not. Only after the visitor approves, he or she turns into your subscriber and you are ready to send them notifications
How A Web Push Notification Works?
A push service receives a network request, validates it, and delivers a push message to the appropriate browser. If the browser is offline, the message is queued until the browser comes online.
A web push notification works in 3 steps.
Benefits of using Web Push Notifications
There are a lot of benefits if the web push notifications are used wisely. Here are the 7 major benefits of using it.
1. Real-time Quick Delivery
Web Push Notifications create instant communication with your subscribed audience. Any message or notifications that you create from the back-end, it will be sent and displayed on the user’s pc or mobile instantly. This gives you a high real-time reach.
So, if you publish a new post or something else on your website or blog or want to know about some exciting deals with your users, you can do that easily with it.
2. High Opt-in Rate
With the use of some email opt-in pop-ups, you ask visitors to provide some of their personal information. For this, a lot of people avoid these opt-in. But in web push notifications, it is super easy. There is no need for personal information, it just a one-click process. It is super easy to capture those visitors who hesitate to share their personal details online. So, the rate of opt-in is much higher than the email opt-in.
In fact, the opt-out rate as well in browser push notifications is very minimal.
3. Higher Engagement
In email and SMS marketing, the desired link is inserted in the email content. users have to click on the link to visit that post. But in the push notifications with one click, the user redirect to the link that you have sent. So, this is very easy and user-friendly.
In the email marketing process, a couple of users do not open their emails regularly. So, the chances of engagement through email are a little bit lower. So, push notifications have higher engagement because it does not need any emails.
4. Increase your Website traffic
One of the major benefits of Web Push Notifications is that it gives you a traffic boost. It works best if the message contains something worth the user’s attention.
5. Turn Visitors into Subscribers
Web push notifications are the best way to turn your visitors into subscribers. It is the quickest way to grab user attention. Visitors who opt to receive notifications like you as a brand. They are impressed with your blog posts, products, or services and this is why they do not want to miss any future updates from your end.
This encouragement turns visitors to your subscribers.
6. Increase Conversions
If you sell some products or services also do affiliate marketing you can send some specific notifications about your products, services, or some exciting affiliate deals through push notifications. The subscribers will be notified as soon as the changes reflect on the website regarding the product.
So, basically you can retarget the users and persuade them to purchase the product which they desired earlier.
7. don’t need a Mobile App
With web push notifications, you do not need a mobile app to reach out to your subscribers. With the help of push notification tools you can do the same like apps. You can also send your subscribers app notifications on their mobile. This will reduce the cost of building a mobile app.
List Of 5 Best Free Web Push Notifications Tools For your blogs
There are a lot of web push notifications tools out there. But In this post, I will discuss the 5 best out of them. That I have used for my blog. Let me tell you the tools first.
OneSignal is one of the leading push notification services. It’s used by companies like Uber, Adobe, Conde Nast, Skyscanner, to name a few, so if you go with OneSignal you’ll be in good company. It’s also free to use.
You can send mobile push notifications, web push notifications, in-app notifications, as well as email notifications. OneSignal is the ideal solution if you are planning to send both web and mobile push notifications through mobile apps.
It has free as well as paid subscriptions. It has a subscription model.
Webpushr is another leading web push notification service provider. A couple of leading Companies uses their services. Web push offers Welcome messages, Discount alerts, Black Friday sales, Product announcements, remarketing, and also News alerts.
- The key features of Webpushr are
- Data Privacy & Ownership
- Effortless Migration
- Powerful User Segmentation
- AMP Support
- Automatic Web Push
- Apple Safari Enabled
- Simple Integration
- Powerful API
- Non-HTTPS Support
Also, the Webpushr dashboard has the features like,
- Multi-device Preview
- Best-in-class Segmentation (By Geo Location, Site Behavior, Length of Subscription, Custom Attributes, etc.)
- Scheduled Delivery
- Large Image & Emoji Support
- Realtime Reporting
Webpushr offers both free and paid subscriptions. With free subscriptions, you will get 10000 subscribers free with unlimited push notifications. They have 4 subscription models.
PushEngage is one of the best and widely used web push notification tools out there. It allows you to keep in relation with your visitors after they leave your site.
You can use it to send your blog post notifications to the visitors or also by this you can send custom notifications.
It is super easy to set up and it works on both the HTTP or HTTPS websites. It also supports all types of devices and browsers.
PushEngage comes with powerful features that marketers love such as A/B testing, automatic drip campaigns, smart opt-in reminders, custom triggered campaigns, interactive message options, and more.
Their marketing automation feature triggered campaign, lets you automatically create abandoned cart notifications, schedule messages, send price drop alerts, and more.
PushEngage offers a powerful API that you can leverage in your omnichannel customer lifecycle marketing campaigns.
- Customizable Opt-Ins
- Flexible Styles
- Cart Abandonment
- Triggered Notifications
- Advanced Analytics
- Custom Domains & Branding
- A/B Testing
- Deep Ecommerce Integrations
- TurboSend & Scheduling
- Offline Notifications
PushEngage has both free and premium plans. If you are just starting you can go with their free plan. With the free plan, you will get 30 campaigns per month for 500 subscribers.
Their paid plans start from just $9/mo.
PushAlart is another most popular web push notification platform. That is used by a large number of big companies for their marketing purpose.
With PushAlart you can increase the reach, sales, and engagement with your visitors.
PushAlart supports all types of browsers, devices, and operating systems.
They also provide API, that can reduce your effort of connecting your marketing data to the app.
Also, it is very easy to set up with your website or blog. If you are using WordPress then, the plugin will do the job done for you. Also, it supports both HTTP and HTTPS websites.
Its one-click subscribe features let you acquire more subscribers.
- Real-time Communication
- Engage Mobile Users Without App
- Send Personalized Notifications
- Dynamic Segmentation
- CTA buttons
- Schedule notification
- Welcome notification
- RSS notifications
- A/B Testing
- Fully automated ecommerce features
- Triggared notifications
- Multilingual support
- Opt-in box
PushAlart comes with both free and paid plans. To understand their service and the features you can start with their free plan. In the free plan, you will get 3000 subscribers and an unlimited send notification facility.
Their paid plans start from just $12/mo.
Notix is another great option if you are looking for a web push notification for free. Here you can check out the service of Notix. The claims that you will get 30% better subscribers.
It is suitable for small and medium-sized businesses, affiliate & media agencies.
- Audience segmentation
- Database migration
- Parallel testing option
- RSS notifications
- Send messages depending on timezones
- Push monetization
- Real-time statistics
- API integration
- Emoji support
Notix is free as of now! So, just go and sign up now! Enjoy the free services.
Web vs Mobile Push Notifications: Which Is Better?
Now, you must be thinking about which is the best method to send push notifications? the web or the android and iOS. Let’s discuss it.
The mobile push notifications are much better also they have a better reach. Because in the web push notifications there are some limitations.
With the Google chrome 80 version, google allows users to block web push notifications from a specific website. So, it affects a lot in terms of reach.
It isn’t just Chrome either. Firefox is following suit, and the changes are likely to be applied on all Chromium-based browsers – Brave, Edge, Opera, Samsung Browser, and others.
But in the mobile push or app push notifications there are no such limitations. Also, you will be able to send push notifications to iOS users.
App notifications have helped many businesses to grow their traffic, user engagement, and ultimately revenue. The problem is, apps are traditionally expensive and time-consuming to build.
As we discussed above the push notifications are one of the most effective ways to engage your traffic to your blog also they help a lot to regain the attention of the users.
In the post, I have told you about the 10 best web push notification tools that will help you to do the same. I am sure these free tools will solve your needs at the beginning stages of blogging or your business.
If you have any queries or any suggestions please feel free to ask in the comment section below.